Give Back this #GivingTuesday: The Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines to partner with The Sharks Foundation for an Open Call for Baby Clothes to Aid Local Disadvantaged Families

Contacts: Julie Richter, The Safeway Holiday Ice Rink in Union Square, 415-296-0677, julier@charleszukow.com Kevin Nguyen, Alaska Airlines, 650-762-7037, kevin.nguyen@alaskaair.com Missy Zielinski, Sharks Foundation, 585-208-7093, mzielinksi@sharkssports.net

SAN FRANCISCO (November 21, 2017) – The Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines partners with the Sharks Foundation to support Loved Twice, a Bay Area nonprofit dedicated to aiding underprivileged families through the collection of baby clothes. In honor of the holiday season’s spirit of charitable giving, the three organizations will be holding a clothing drive open to all interested guests at the ice rink on Tuesday, November 28, known around the world as Giving Tuesday, a widely-recognized and celebrated day of charitable giving.

Starting at 10 a.m. on November 28, people are welcome to join in support of Loved Twice by dropping off new or gently-used baby clothes at the Safeway Holiday Ice Rink in Union Square, San Francisco. For each item of clothing donated, Alaska Airlines will be contributing $1 in cash to the nonprofit that will go directly to families in need. Additionally, each person who donates will be entered into a raffle with the chance to win a handful of prizes, including two roundtrip tickets anywhere on Alaska Airlines’ or Virgin America’s network, a one-night stay in a Union Square hotel, or a free dinner at a top-rated restaurant in San Francisco. Free face paintings and other fun giveaways and entertainment will be available throughout the day to participants.

“During this season of giving, we are proud to support Loved Twice and their heartwarming efforts to provide much-needed clothes to underserved families throughout the San Francisco Bay Area,” said Willy Bietak, President of Willy Bietak Productions, which manages the Safeway Holiday Ice Rink in Union Square.

“Giving Tuesday is near-and-dear to our heart as Alaska Airlines is committed to giving back to the communities that we serve,” said Annabel Chang, Alaska Airlines’ vice president of Bay Area, who invited the public to join on social media by using #GivingTuesday and #AlaskaCares. “Through the combined efforts of our amazing partners and local residents, we are able to support the valuable work of Loved Twice. This holiday season, we are working to ensure that Bay Area newborns have quality clothes for their first year of life.”

For individuals not able to drop off donations on Giving Tuesday, Alaska Airlines and the Sharks Foundation will continue the clothing drive on December 10. Those attending the San Jose Sharks vs. Minnesota Wild game on December 10 are encouraged to bring baby clothes with them and have another opportunity to be entered into a drawing for a pair of roundtrip tickets courtesy of Alaska Airlines.

“The Sharks Foundation is pleased to support Loved Twice to make a positive impact on the lives of the families with whom they work,” said Heather Hooper, Director of the Sharks Foundation. “The work of the Sharks Foundation focuses on positively impacting the lives of youth and families in our community. Providing clothing to newborns during the holiday season addresses a need that will resonate with these families at a time of year when they can most use the assistance. We are pleased to be working with great partners in Alaska Airlines and the Union Square Ice Rink and thank our communities for supporting these efforts on Giving Tuesday.”

“Loved Twice is grateful to Alaska Airlines, the Sharks Foundation and the Union Square Ice Rink for their commitment to the community by coordinating this special event to help local newborns-in-need,” said Lisa Klein, Founder of Loved Twice. “The clothes collected will truly be making a difference in the lives of Bay Area babies who otherwise would not have infant clothes this winter.”

About the Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines
Since 2007, the Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines has delighted children and adults with a holiday-themed ice park located in San Francisco’s Union Square. Ticket prices are $18 for regular admission and $13 for children eight years old and under. Figure skate or hockey skate rental are included in the cost of admission. Ice rink hours are from 10 a.m. – 11:30 p.m. daily. A portion of ticket proceeds benefit the San Francisco Recreation and Parks Department. For tickets or more information, please visit www.unionsquareicerink.com or call 415-781-2688.

About Willy Bietak Productions
Santa Monica-based Willy Bietak Productions is a full-service production company specializing in the development and production of high quality family entertainment. With a staff of award-winning designers, directors, choreographers and musical arrangers – backed by a talented production and management team – Willy Bietak Productions conceives, packages and tours international entertainment spectaculars as well as special events. For more information, please visit www.bietakproductions.com.

About Alaska Airlines
Alaska Airlines, together with Virgin America and its regional partners, flies 40 million guests a year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada and Costa Rica. With Alaska and Alaska Global Partners, guests can earn and redeem miles on flights to more than 900 destinations worldwide. Alaska Airlines ranked “Highest in Customer Satisfaction Among Traditional Carriers in North America” in the J.D. Power North America Satisfaction Study for 10 consecutive years from 2008 to 2017. Learn more about Alaska’s award-winning service at newsroom.alaskaair.com and blog.alaskaair.com. Alaska Airlines, Virgin America and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).

Alaska Airlines will match each clothing donation by an individual with a $1 contribution to Loved Twice up to a cap of two-thousand dollars where the donation meets the criteria of Loved Twice.

About the Sharks Foundation
The Sharks Foundation is dedicated to enhancing the lives of youth and families in our community with an emphasis in the areas of education, health and safety, and character development. During the 2016-17 season, the Sharks Foundation donated a record-breaking $1.8 million in funding to support the Bay Area. Since its inception in 1994, the Foundation has given more than $12 million to thousands of high performing non-profit organizations serving youth and families in need. To learn more about how the Sharks Foundation is helping underserved children and families in the community, read our 2016-17 Community Report, visit SharksFoundation.org or connect on Facebook, Instagram or Twitter.

About Loved Twice
The mission of Loved Twice is to clothe newborns-in-need with quality new and gently-used baby clothing for the first year of life. Our nonprofit partners with a network of 154 social-service agencies to provide baby clothes to underserved families. Since 2005, Loved Twice has distributed 1,377,825 essential baby garments into underserved communities with an estimated retail value of $4,822,387. For us, even one infant going without proper clothing is one too many.

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The Safeway Holiday Ice Rink in Union Square Celebrates Ten Years of Outdoor Ice Skating with a New Season of Events and Holiday Festivities

Ice Rink Now Open Through Monday, January 15, 2018

SAN FRANCISCO (November 1, 2017) – San Francisco’s favorite holiday tradition, The Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines, is celebrating ten years of outdoor ice skating in the bustling and festive locale that is quintessential San Francisco. Featuring new events and holiday festivities, the anniversary season kicked off this morning with a fun-filled opening day Icebreaker ceremony, which included a special performance by Bay Area native Adam Jacobs (Aladdin) and Isabelle McCalla (Jasmine) from Disney’s ALADDIN. On Friday, November 3, 2017, the festivities continue with an all-day birthday celebration where the community is invited to enjoy free ice skating*, a live art installation by local artist fnnch, special birthday treats by Humphry Slocombe, and a variety of celebratory activities. The milestone season features the return of favorite holiday traditions, including Drag Queens on Ice (December 7, 2017), Flashback Fridays (November 10, 2017; December 8, 2017; and January 12, 2018), and Polar Bear Skate (January 1, 2018), as well as a lineup up of new events and promotions for all ages. Hailed as one of the “Best Ice Skating Rinks in the U.S.,” by the “TODAY” show, the Holiday Ice Rink in Union Square will remain open through the holiday season, closing on Monday, January 15, 2018.

To commemorate the anniversary and thank the community for its continued support, the ice rink will showcase a San Francisco-based nonprofit partner or initiative each week throughout the rink’s ten-week season, including relief for the North Bay fires, San Francisco General Hospital Foundation, San Francisco SPCA, and SF Marin Food Bank. Additionally, a portion of this year’s proceeds will benefit the San Francisco Recreation and Parks Department.

Along with celebrating its own milestone, the Holiday Ice Rink in Union Square will celebrate any birthday that falls between Wednesday, November 1, 2017 and Monday, January 15, 2018. With valid proof (driver’s license, birth certificate or passport), guests will be able to redeem one free admission and skate rental on their birthday.

The ice rink will be open daily from 10 a.m. to 11:30 p.m., with the exception of closing at 9:30 p.m. on Sunday, December 31, 2017. Ticket prices for regular admission are $18 and $13 for children eight years old and under, with figure skate or hockey skate rental included in the cost of admission. Tickets can be purchased online in advance at www.unionsquareicerink.com. Starting Wednesday, November 1, 2017 tickets will also be available at the ice rink ticket window in Union Square Park (333 Post Street in San Francisco). Group rates and private parties are also available at www.unionsquareicerink.com/private-parties.

Says President of Willy Bietak Productions, Willy Bietak, “What started as a fun attraction for the whole family, the Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines has evolved into one of the City’s go-to destinations for the holiday season. In ten years, more than 622,000 people have skated at this iconic location, we launched the wildly successful Drag Queens on Ice event, which has hosted more than 40 drag performances, and we’ve helped raise more than $1.1 million for the San Francisco Recreation and Parks Department. As a way of saying thank you to this wonderful City that we call home, I am excited to welcome the community to come enjoy ice skating on November 3 in honor of this milestone.”

After the successful launch last season, Kaiser Permanente is expanding the Learn to Skate program to every Saturday and Sunday at the Holiday Ice Rink in Union Square, giving more than 2,400 Bay Area residents with little to no skating experience the opportunity to learn. Professional skate instructors will teach beginner skaters of all ages from 8:30 – 9:30 a.m. every weekend. Seeking to inspire residents to embrace the season while pursuing healthy activities, the lessons are free to those who sign up in advance.

The lineup of special events for the season are listed below.

Ice Rink Birthday Celebration | Friday, November 3, 2017 | 10 a.m.—11:30 p.m.
To commemorate ten years of outdoor skating at the quintessential San Francisco location, Willy Bietak Productions invites residents and visitors of San Francisco to an all-day celebration featuring free ice skating, performances and birthday treats! Complimentary admission and skate rental will be available from 10 a.m. – 11:30 p.m. on Friday, November 3. The celebration will include a live art installation by local artist fnnch, special birthday treats by Humphry Slocombe, and a variety of celebratory activities.
*Free skating sessions subject to availability.

Arabian Nights: Disney’s ALADDIN theme skate | Every Wednesday | 6—7:30 p.m. and 8—9:30 p.m.
The Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines is excited to announce “Arabian Nights”, Disney’s ALADDIN-themed skate sessions every Wednesday this holiday season. Guests will imagine themselves on a magic carpet ride as this unique new event will feature special purple rink lighting and music from the ALADDIN Original Broadway Cast Recording. ALADDIN is performing November 1, 2017 – January 7, 2018 at SHN’s Orpheum Theatre.

Learn to Skate presented by Kaiser Permanente | Every Saturday and Sunday | 8:30—9:30 a.m.
Kaiser Permanente invites skaters with little to no experience to the Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines to come learn from professional skate instructors every weekend. Lessons are free (including skate rental) to those who sign up in advance. Space is limited to 50 participants per day. Sign up at www.unionsquareicerink.com.

Flashback Fridays presented by iHeart80s @ 103.7| Friday, November 10, 2017; Friday, December 8, 2017; Friday, January 12, 2018 | 6—7:30 p.m. and 8—9:30 p.m.
Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines celebrates a decade of outdoor ice skating by throwing it back to the musical hits of everyone’s favorite decade—the ‘80s—at “Flashback Fridays.” On the second Friday of each month, these special sessions feature iHeart80s @ 103.7 personalities on-hand spinning hits by Duran Duran, Pat Benatar, Madonna, Lionel Richie, and more! Skaters are encouraged to don their favorite legwarmers and unitard, and come party at this totally tubular event! We pity the fool who doesn’t attend!

Drag Queens on Ice Presented by Alaska Airlines | Thursday, December 7, 2017 | 8—9:30 p.m.
The Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines is never more fabulous than during one of the City’s most popular events of the holiday season—Drag Queens on Ice. Watch some of San Francisco’s fiercest Bay Area drag queens lip-sync and skate the night away for the eighth consecutive year.

Silent Skate Party | Thursday, December 14, 2017 | 6—7:30 p.m. and 8—9:30 p.m.
The popular Silent Skate Party returns to the Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines for one night only! A silent disco on ice, Silent Skate Party transports guests from the bustling Union Square to a skate dance party like no other. Headphones will be provided to all skaters, who then have the ability to choose one of three stations to skate to.

Polar Bear Skate: San Francisco Edition presented by SFGATE | Monday, January 1, 2018 | 2—3:30 p.m.
The Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines welcomes skaters of all ages to the return of San Francisco’s take on the popular Canadian tradition. In this version, ice skaters are encouraged to put on their bathing suit, grab their shades and “take the plunge” in the ice rink for this New Year’s Day Union Square tradition. All skaters are invited to ring in the New Year in their chicest, wildest, and most inventive beach attire in hopes of walking away with prizes, awarded on theme, originality and overall appearance.

Sponsors
Safeway, Alaska Airlines, Eventbrite, Kaiser Permanente, Macy’s, Union Square Business Improvement District, Disney’s ALADDIN, Hilton San Francisco Union Square, Parc 55 San Francisco, Galleria Park Hotel, Hotel Rex, Grand Hyatt San Francisco, John’s Grill, NBC Bay Area, San Francisco Chronicle, SFGATE, BART, SFMTA, STAR 101.3, 98.1 The Breeze, 106.1 KMEL, iHeart80s @ 103.7, WiLD 94.9, KGO 810 and Telemundo 48

Social Media Links

#unionsquarerink
Facebook          Facebook.com /UnionSquareRink
Twitter              @UnionSquareRink
Instagram        @UnionSquareRink

Ice Skating B-Roll Video

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About the Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines
Since 2007, the Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines has delighted children and adults with a holiday-themed ice park located in San Francisco’s Union Square. Ticket prices are $18 for regular admission and $13 for children eight years old and under. Figure skate or hockey skate rental are included in the cost of admission. Ice rink hours are from 10 a.m. – 11:30 p.m. daily. A portion of ticket proceeds benefit the San Francisco Recreation and Parks Department. For tickets or more information, please visit www.unionsquareicerink.com or call 415-781-2688.

About Willy Bietak Productions
Santa Monica-based Willy Bietak Productions is a full-service production company specializing in the development and production of high quality family entertainment. With a staff of award-winning designers, directors, choreographers and musical arrangers – backed by a talented production and management team – Willy Bietak Productions conceives, packages and tours international entertainment spectaculars as well as special events. For more information, please visit www.bietakproductions.com.

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For more information and additional holiday images, please contact:
Julie Richter | Charles Zukow Associates | julier@charleszukow.com | 415-296-0677

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