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Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines Launches Virtual Queue App

December 10, 2013

Union Square visitors can holiday shop while waiting in virtual queue for their turn to ice skate.

SAN FRANCISCO (November 26, 2013)  – The Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines launched a mobile app during this year’s ice skating season, providing visitors with a virtual queue, special offers from local retailers and ice rink information directly to their smart phones. The virtual queue will enable ice rink patrons the freedom and flexibility to explore Union Square while waiting for their turn to skate. In addition, the app will have special offers and incentives for users including a complimentary beverage from Capital One 360 Café. The app can be downloaded through iTunes (here) and GooglePlay App Stores (here).

“The Safeway Holiday Ice Rink in Union Square is in the heart of one of the most innovative cities in the world and we want to reflect that culture,” says Willy Bietak, Safeway Holiday Ice Rink producer and president of Willy Bietak Productions. “We wanted to create a memorable holiday experience for Union Square visitors and allowing ice skaters to wait in a virtual queue provides them the opportunity to do their holiday shopping or grab a warm beverage while waiting for their turn.”

The Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines, the premier location for outdoor ice skating among the vibrant lights and popular shopping destinations in San Francisco, will be open through Monday, January 20, 2014. The ice rink is open daily from 10 a.m. to 11:30 p.m., with the exception of closing at 9:30 p.m. on Tuesday, December 31, 2013. A portion of proceeds benefit the Boys & Girls Clubs of San Francisco and San Francisco Recreation and Parks Department. Patrons can choose to purchase tickets in advance by visiting Ticket prices for regular admission are $11 and $7 for children eight years old and under. Ice skate and hockey skate rentals are $5. Group rates and private parties are also available.


Keep up with the latest – and coolest – news straight from Union Square, San Francisco’s most magical and festive ice skating destination.

For press inquiries, please contact:

Julie Richter
Prismatic Communications

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